ALSALAM Electronics, Bahrain’s leading distributor of air conditioners and home appliances, has signed a strategic cooperation agreement with Groof Construction as part of its ongoing plans to expand its central air-conditioning solutions business and strengthen partnerships with construction and development companies across the Kingdom.
The partnership aims to provide Groof Construction customers with integrated air-conditioning solutions at exclusive rates for residential projects and villas. The offering includes ducted air-conditioning systems, package units, VRF central air-conditioning systems, cassette units, and free-standing air conditioners, providing flexible solutions tailored to different project requirements.
The agreement further strengthens cooperation between both organisations while providing Groof Construction customers with an integrated experience supported by ALSALAM Electronics’ expertise in central air-conditioning solutions. This covers the full project journey, from consulting and assessing project requirements to system selection, supply, implementation support, and specialised technical services.
Mr. Mohammed AlBunni, Deputy Chief Executive Officer of ALSALAM Electronics, said:
“We are pleased to sign this partnership with Groof Construction, which represents an important step in ALSALAM Electronics’ strategy to strengthen our presence in the central air-conditioning projects segment for villas and buildings. This area of our business has recorded significant growth, with the number of central air-conditioning projects implemented by ALSALAM increasing by more than 45%, reflecting customers’ confidence in our expertise and our ability to provide high-quality, integrated solutions.”
He added:
“We believe successful projects are built on strong partnerships and effective collaboration between all parties. This is clearly reflected in the mutual trust between ALSALAM Electronics and Groof Construction, and we look forward to delivering more distinguished projects together that meet customers’ expectations and support the continued development of Bahrain’s construction sector.”
Mr. Mahmood Haleem Groof, Executive Director of Groof Construction, also expressed his satisfaction with the agreement, saying:
“We are delighted to cooperate with ALSALAM Electronics, one of the well-established and trusted companies in the Bahraini market, with extensive experience in air-conditioning solutions and home appliances. Having ALSALAM join our network of partners strengthens our ability to provide customers with comprehensive and reliable solutions, and we look forward to achieving further shared success through this partnership.”
The agreement reflects ALSALAM Electronics’ continued commitment to developing Bahrain’s central air-conditioning sector and providing innovative and efficient solutions for residential and commercial projects, further strengthening its position as a trusted partner in air-conditioning solutions.
