AlSalam Enters the World of Live-Stream Shopping in Bahrain and the Gulf Through a Partnership with Siin App
Date: Dec 23, 2025
Manama, Bahrain –
AlSalam Electronics, the leading distributor of air conditioners and home appliances in the Kingdom of Bahrain, has announced the signing of a collaboration agreement with Siin App, a live-stream shopping platform specializing in the Gulf region. Under this partnership, AlSalam’s products will be showcased on the app through interactive live broadcast sessions targeting users across Bahrain and the wider GCC market.
The agreement aims to strengthen AlSalam’s digital and marketing presence by leveraging Siin App’s capabilities, which enable instant and direct communication with customers, higher engagement levels, and the presentation of products and offers in a modern, dynamic format that enhances brand awareness and encourages purchasing decisions.
In this regard, Ammar Al Ghasra, Brand Marketing Manager at AlSalam, stated:
“This strategic partnership represents an important step within our plan to expand our digital marketing and sales channels. Siin App allows us to reach a broader audience in Bahrain and the Gulf, engage directly with customers, deliver interactive experiences, and present our products in a more vibrant and effective way.”
For his part, Ahmed Al Alawi, Chief Operating Officer at Siin App, commented:
“We are pleased to collaborate strategically with AlSalam and look forward to delivering a distinctive live-shopping experience that offers users valuable content and compelling offers from trusted brands.”
This collaboration comes in line with the growing shift toward live-commerce solutions as one of the fastest-growing e-commerce models in the region, driven by higher engagement levels and a more immersive, consumer-centric shopping experience.
